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When it comes to car insurance I'm a consumer like everyone else (not a product I arrange myself)...whether many people are aware or not, the following will now apply: FCA CONFIRMS MEASURES TO PROTECT CUSTOMERS FROM THE LOYALTY PENALTY IN HOME AND MOTOR INSURANCE MARKETS The FCA has implemented a package of remedies to improve competition and protect home and motor insurance customers from loyalty penalties. This includes new rules, so that renewal quotes for home and motor insurance consumers are no more expensive than they would be for new customers. These measures address the issues identified in the FCA’s September 2020 market study, which found that millions of home and motor insurance customers lose out if they renew repeatedly with their current providers. In 2018, 6 million loyal policy holders would have saved £1.2 billion had they paid the average price for their actual risk. Many firms increase prices for existing customers each year at renewal – this is known as “price walking”. This means that consumers have to shop around and switch every year to avoid paying higher prices for being loyal. It also distorts the way the market works for everyone. Many firms offer below-cost prices to attract new customers. They also use sophisticated processes to target the best deals at customers who they think will not switch in the future and will therefore pay more. The FCA’s new rules will stop firms price walking. Insurers will be required to offer renewing customers a price that is no higher than they would pay as a new customer. In addition to the new rules on pricing for home and motor insurance, the FCA is also bringing in new rules to: • Give most consumers easier methods of cancelling the automatic renewal of their policy, • Require insurance firms to do more to consider how they offer fair value to their customers, and • Require home and motor insurance firms to report data to the FCA so that it can supervise the market more effectively A very good thing I think but where does that leave comparison sites? Will they cease to show savings as large as to date going forward? discuss!